PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
Read StoryASAE used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs. This is an ongoing campaign, which you get to experience if you are an active ASAE member!
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The year 2020 brought its share of challenges; still, associations were able to connect with their members through two-way, individualized engagement. They Asked compelling questions, Captured insights directly from the voices of their members and Acted on their needs in real time.
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Why do your members join? I'm surprised at how often I hear "discounts." It's pretty much tied with "content and resources." Instead, let's help them get connected with other members, with the staff, with mentors and mentees. Let's get them volunteering and interacting with their peers.
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Now instead of trying to connect with millions of children, one at a time, asking questions (which only Santa could do, by the way), he's opted to check-in with kids by asking questions year round and marrying the feedback with "behavioral" data to act accordingly - pun intended.
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You might be thinking, “My marketing automation system already does that.” While there are common threads in functionality between PropFuel and marketing automation systems - such as outbound email, “if this/ then that” workflows and behavioral data measurement, including opens, clicks and downloads - organizations use PropFuel to achieve different engagement outcomes entirely.
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Behavioral data represents a wide range of actions and engagements by members and prospects of your organization. While some behavioral data could be sitting in your AMS or CRM, it’s likely that a lot of this data is recorded and housed in your marketing and communications platforms. Now that you have it, what do you do with it?
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