PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
Read Story
Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
Read Story
Stuck on how to get your members to act? Discover the conversational engagement approach!
Read Story
It can be hard to take the conversational approach that you’ve worked your whole life to perfect in face-to-face conversation and translate it to PropFuel to create a more meaningful member experience, especially since conversational engagement is such a new approach to email. We've created the PropFuel Question Guide to make it easy.
Read Story
In our newest case study featuring Infusion Nurses Society, we highlight fresh use cases of the platform that I think you’ll want to consider. One is an open text campaign asking for member stories on DEI (Diversity, Equity & Inclusion). The second is a profile building campaign, where INS helped members update thousands of member data fields with just a click or two.
Read Story
Apple's anticipated iOS15 is expected to be released next week. Among its new features will be Mail Privacy Protection, which will stop senders from using invisible tracking pixels to collect information about the recipient, including when someone opens an email. This change will have a profound impact on your analytics if you're looking only at open rate and other tracking instead of having conversations with your members.
Read Story
You’ve probably heard something recently about “zero party data” (ZPD). The term is everywhere in the marketing and tech world, and it’s showing no sign of going away anytime soon thanks to increased consumer awareness of online privacy and some big tech privacy changes in recent years, like the anticipated release of Apple iOS 15 later this month.
Read Story
Chances are, if you’re only sending broadcast emails then your members are less engaged than you think, even if your open rates tell a different story. That’s because open rates and engagement aren’t the same thing. Open rates simply tell us that someone opened our email. We can’t tell whether they found it helpful or whether they need something more that wasn’t included in our email.
Read Story
The challenge in embracing Conversational Engagement is figuring out how to take a concept that works well when you have one person - or 10 people - to talk to, and make it work with 1,000 or 10,000 or 50,000 people. As is increasingly the case in today’s world, the solution can be found in technology.
Read Story
