Member Insights & Engagement Platform
What if you knew what every member wanted — and what to do next? PropFuel is the member engagement platform for trade associations and professional societies. Ask one question by email, SMS, or your website, and members answer in a single click. It works with your AMS, not instead of it.
Live in weeks, not months · No technical staff needed
Trusted by 300+ associations
Unopened emails aren't the problem. They're a symptom.
Your data isn't up to date.
You don't know your members.
You scream into the void and hope someone's listening.
You have an AMS to store data. You have an email tool to send messages. But you still need better member data and engagement, right?
Ask each member one question by email, SMS, or your website. They reply with a single click, the answer lands on their member profile, and it triggers the next action automatically. PropFuel reads from your AMS and writes every response back to it, so your member data stays current. And members actually reply: PropFuel check-ins average 10–15% response rates, 5–6x the industry average for email engagement.
Everything you need to know and grow your membership.
Builds a signal for every member from their responses, email and website activity, and your AMS data — and flags at-risk members before they lapse, not after a missed payment.
Explore Insights EngineLaunches campaigns from 70+ blueprints — ready-made campaigns with the segment, timing, and messaging already set. You approve and launch. Less busy work.
Explore Automation EngineTurns one-way communications into two-way conversations. Members reply with a single click inside the email — no login, no form — plus website and SMS with opt-in management built in.
Explore Engagement EngineA small team can run like a big one. Membership AI learns from your member responses, campaign history, and goals to recommend next moves and draft campaigns you approve.
Explore Membership AIReal numbers. Real outcomes.
When members tell you what they want, you can renew, upgrade, and re-engage them at the right moment — so engagement shows up as revenue. Results measured across PropFuel client associations after implementation.
Average annual revenue growth
Revenue growth across clients
Of declining orgs reversed course
Real outcomes. Real associations.
Win-Back
80%
win-back rate on lapsed members
AAP
Renewals
95%
on-time renewal rate — up from 80.5%
AAMFT
Data Intelligence
44%
response rate within 24 hours of launch
NACUBO
Onboarding
2x
new member engagement, doubled with structured onboarding
AMA
Events
$315K
conference revenue driven by website engagement
VECCS
Acquisition
32%
increase in certification engagement
ARN
Data Enrichment
4,500+
member profile fields updated
INS
Hear from our clients.
ASAE Gold Circle Award — won by a client onboarding campaign built on PropFuel
Common questions, straight answers.
PropFuel is member engagement software built for associations. It asks members the right questions, captures every response, and acts on that data — all in one place, working alongside your AMS and your email tool. Unlike a member engagement app your members have to download, PropFuel reaches them where they already are: their inbox, your website, and text messages. Membership AI adds a layer on top that spots patterns in member behavior, recommends what to do next, and drafts campaigns your team reviews and approves before anything sends.
Email tools send messages, and most member engagement tools stop there. PropFuel creates conversations. Every interaction captures member data that writes back to your AMS automatically. You’re not just broadcasting — you’re listening, understanding, and acting on what members actually want.
Most associations have their first campaign live within 2–3 weeks, with full ramp-up in 2–3 months. You don’t need technical staff: PropFuel is built for membership professionals, not developers. Connecting your AMS typically takes 5–30 minutes, staff training takes 10–45 minutes, and 70+ campaign blueprints mean you never start from scratch. If you can send an email, you can use PropFuel.
Yes. Unlike member engagement platforms that ask you to replace your AMS, PropFuel works with the one you have. It integrates with all major association management systems including Nimble AMS, Fonteva, iMIS, YourMembership, MemberClicks, and more. Data flows both ways — we read member data and write engagement insights back automatically.
On average, clients see 45% member engagement rates (vs. 2% industry average), $650K in first-year revenue growth, and 72% of declining organizations reverse course. Most clients see ROI within the first 90 days.
PropFuel is a member engagement solution sold as an annual subscription, priced by your active membership size, plus a one-time setup fee. Every plan includes unlimited users, campaigns, emails, and contacts. SMS, website engagement, and managed services are available as add-ons. Your rate is locked at signing, and we’ll give you an exact quote during your demo.
Your data is yours. Member responses are stored securely in PropFuel and written back to your AMS, so your AMS stays your system of record. Our subprocessors are contractually prohibited from using your data for their own purposes, your data is never used to train AI models, and Membership AI calls exclude personally identifiable information. Read the details on our AI Security page and in our Privacy Policy.
Every client gets a dedicated Customer Success Manager who guides your onboarding, AMS connection, and first campaigns, with a response time under three hours. You also get monthly client roundtables and a self-serve help center — and if you’d rather have us build and run campaigns for you, managed services are available.
Unlike one-size-fits-all member engagement solutions, PropFuel works with associations of all sizes — from 5,000-member organizations to 500,000+ member associations. Our platform scales with you, and pricing is based on your membership size so it’s always right-sized for your organization.
Ideas for more meaningful membership.
Most associations have their first campaign live within 2–3 weeks. Bring your AMS — we’ll show you what your members are already telling you.