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Know and Grow Your Membership

Member Engagement Platform for Associations

What if you knew what every member wanted — and what to do next? PropFuel is the member engagement platform for trade associations and professional societies. Ask each member one question by email, SMS, or your website. They answer in a single click, and every answer lands on their record in your AMS. It works with your AMS, not instead of it.

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First campaign live in 2–3 weeks · No technical staff needed · Works with your AMS

From: Your Association1-click reply

What’s most important to you this year?

Professional development
Getting certified
Networking
Advocacy

Answer saved to Sarah’s AMS record. Triggers a certification prep series.

Illustrative example

Trusted by 370+ associations

Unopened Emails Aren't the Problem. They're a Symptom.

The problem

Your data isn't up to date.

You don't know your members.

You scream into the void and hope someone's listening.

What's missing

What Your AMS and Email Tool Can't Tell You

You have an AMS to store data. You have an email tool to send messages. But you still need better member data and engagement, right?

Most member engagement tools only send messages. Neither your AMS nor your email tool asks members what they want or keeps their answers on file. PropFuel fills that gap by turning every message into a two-way conversation.

How PropFuel works

The Membership Engagement Loop

The Membership Engagement Loop is how PropFuel turns one question into current member data and the next right action. PropFuel reads from your AMS and writes every response back to it, so your member records stay up to date without manual entry.

1

Ask one question

Send each member one question by email, SMS, or your website. No survey, no login, no form.

2

Capture the answer

Members reply with a single click. The answer lands on their member profile and syncs to your AMS automatically.

3

Act on it

Each answer triggers the next step, such as a follow-up question, a renewal reminder, an event invite, or an alert to your team.

10–15%

Average response rate on PropFuel check-ins. That is 5–6x the industry average for email engagement, so members actually reply.

Platform

One Member Engagement Platform. Four Engines.

Everything you need to know and grow your membership. Each engine handles one job, and all four share the same member data.

InsightsAutomationEngagementMembership AI

The Insights Engine

More signal. Less noise.

The Insights Engine gives every member a signal score built from their answers, email and website activity, and your AMS data. You see who wants what, who’s at risk, and who’s ready for more. At-risk members are flagged before they lapse, not after a missed payment.

  • Member signals built from responses, engagement, and AMS data
  • At-risk members flagged before they lapse, not after a missed payment
  • AI-powered Signals that learn from member behavior over time
  • Clear dashboards that show what to do next
Explore the Insights Engine

The Automation Engine

More personalization. Less busy work.

The Automation Engine launches campaigns from 70+ blueprints. A blueprint is a ready-made campaign with the segment, send timing, and messaging already set. You tailor, approve, and launch, and your team spends less time on busy work.

  • 70+ campaign blueprints ready to deploy
  • AI-generated messaging tailored to each segment
  • Conditional logic and drip sequences
  • One-click campaign builder with no technical skills needed
Explore the Automation Engine

The Engagement Engine

More engagement. Less silence.

The Engagement Engine turns one-way emails into two-way conversations. Members answer with a single click right inside the email. There is no login, no form, and no member engagement app to download, which is why they actually reply.

  • Single-click email responses members actually use
  • Website targeting with pop-ups, banners, and inline content
  • SMS with opt-in management and messaging compliance built in
  • AMS integration with automatic data write-back
Explore the Engagement Engine

Membership AI

The reinforcements you’ve been waiting for. A small team can run like a big one.

It acts as a data analyst watching every signal, a membership coordinator building your segments, and a campaign manager drafting the campaigns you approve. It learns from your member responses, campaign history, website, and the goals you set, so it gets sharper with every interaction.

  • Signals, your new data analyst, that never misses a member signal
  • AI Segments, your new membership coordinator, that builds audiences from plain language
  • AI Campaign Builder, your new campaign manager, that drafts campaigns for your approval
Explore Membership AI

Real numbers. Real outcomes.

How Member Engagement Shows Up as Revenue

When members tell you what they want, you can renew, upgrade, and re-engage them at the right moment. That is how engagement turns into revenue, and why associations using PropFuel member engagement software grow instead of just sending more email.

12%

Average annual revenue growth

$100M+

Revenue growth across clients

72%

Of declining organizations reversed course

Measured across PropFuel client associations after implementation. Source: PropFuel client revenue analysis, February 2026.

Use cases

Member Engagement Solutions for Every Stage of Membership

Real outcomes. Real associations. Here is what PropFuel clients achieved across the member lifecycle.

Win-Back

88%

of lapsed members who answered said yes to rejoining

AWHONN

Renewals

95%

on-time renewal rate, up from 80.5%

AAMFT

Data Intelligence

44%

response rate within 24 hours of launch

NACUBO

Onboarding

2x

new member engagement, doubled with structured onboarding

AMA

Events

$315K

conference revenue driven by website engagement

VECCS

Certification

32%

increase in certification engagement

ARN

Data Enrichment

4,500+

member profile fields updated

INS

Read the Case Studies

What Our Clients Say

Hear from our clients.

“You just gave us another staff member.”

Bryan Soady

Executive Director & CEO, SUAA

“Over 400 responses! This is a HUGE step toward cleaning up our data. As far as I’m concerned, PropFuel has already been worth every penny.”

Jeremy Henderson

VP of Marketing, Chattanooga Chamber

“We were at a 10% response rate within 24 hours, and we’ve picked up multiple members — plus four firms who realized they had lapsed, renewed, and even brought in their new employees.”

Kristen L. Miller

Executive Director, Louisville Bar Association

“We paid for our whole year of PropFuel with our first email campaign. We went with PropFuel over MailChimp because it enables a two-way conversation with the member, and the data is automatically populated in the member’s record.”

Molly Martin

Women in Aviation International

“Our onboarding campaign was recognized by ASAE as a Gold Circle Award Winner for Member/Volunteer Engagement. PropFuel has been such a wonderful partner in making this project the best it could be.”

Cortney Bougher

Director of Membership, American Physical Society

“I cannot say enough how nice it is having a partner that doesn’t over-promise and under-deliver, and who has integrity — hard to come by these days, especially in software.”

Lauren San Martin

Director of Marketing & Membership, Veterinary Emergency & Critical Care Society

G2 Users Love Us badge★★★★★4.9/5 on G2

ASAE Gold Circle Award — won by a client onboarding campaign built on PropFuel

FAQ

Member Engagement Software FAQs

What exactly is PropFuel?

PropFuel is member engagement software built for associations. It asks members the right questions, captures every response, and acts on that data, all in one place, working alongside your AMS and your email tool. Unlike a member engagement app your members have to download, PropFuel reaches them in their inbox, on your website, and by text message. Membership AI spots patterns, recommends next steps, and drafts campaigns your team approves before anything sends.

How is PropFuel different from our email marketing tool?

Email tools send messages. PropFuel starts conversations. Most member engagement tools stop at sending, while PropFuel captures an answer from every interaction and writes it back to your AMS automatically. You listen, learn what members want, and act on it.

How long does it take to get started?

Most associations have their first campaign live within 2–3 weeks, with full ramp-up in 2–3 months. You don’t need technical staff: PropFuel is built for membership professionals, not developers. Connecting your AMS typically takes 5–30 minutes, staff training takes 10–45 minutes, and 70+ campaign blueprints mean you never start from scratch. If you can send an email, you can use PropFuel.

Does PropFuel integrate with our AMS?

Yes. Unlike member engagement platforms that ask you to replace your AMS, PropFuel works with the association management system (AMS) you already have. It integrates with all major association management systems, including Nimble AMS, Fonteva, iMIS, YourMembership, MemberClicks, and more. PropFuel reads member data and writes engagement insights back automatically. See all PropFuel integrations.

What kind of results can we expect?

On average, clients see 10–15% response rates (5–6x the industry average for email), $650K in first-year revenue growth, and 72% of declining organizations reverse course.

What does PropFuel cost?

PropFuel is a member engagement solution sold as an annual subscription. Pricing is based on your active membership size, plus a one-time setup fee. Every plan includes unlimited users, campaigns, emails, and contacts. SMS, website engagement, and managed services are available as add-ons. Your rate is locked at signing, and you get an exact quote during your demo.

What happens to our member data?

Your data is yours. Member responses are stored securely in PropFuel and written back to your AMS, so your AMS stays your system of record. Subprocessors are contractually prohibited from using your data for their own purposes. Your data is never used to train AI models, and Membership AI requests exclude personally identifiable information. Read the details on our AI Security page and in our Privacy Policy.

What support do we get during setup?

Every client gets a dedicated Customer Success Manager who guides your onboarding, your AMS connection, and your first campaigns, with a response time under three hours. You also get monthly client roundtables and a self-serve help center. If you’d rather we build and run campaigns for you, managed services are available.

What size organization is PropFuel built for?

PropFuel works with associations of all sizes, from 5,000-member organizations to associations with 500,000+ members. Unlike one-size-fits-all member engagement platforms, pricing is based on your membership size, so PropFuel scales with you.

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Ready to Know and Grow Your Membership?

Most associations send their first campaign within 2–3 weeks. Bring your AMS, and we’ll show you what your members are already telling you.

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The member engagement platform that helps associations understand what members want and act on it.

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