How can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.

We recently rolled out some AI-mazing new features that use AI to boost your workflow and creativity when creating campaigns in PropFuel. From generating engaging text to streamlining your template management, these updates are all about simplifying your workflow and making your campaigns shine. Discover how the new AI-powered features can transform your approach to campaign creation and communication.

Over the past year, AI has been a hot topic, with people deciding how much to invest in learning and utilizing it. AI is most commonly seen in tools like ChatGPT or new apps using similar technologies. While these apps are fun, AI's main impact will be in enhancing existing tools we use daily, such as AMS, marketing automation systems, Canva, Microsoft products, and PropFuel. For PropFuel users, the magic wand icon indicates AI integration, helping with tasks like creating campaigns, email content, or subject lines. The takeaway is that AI will seamlessly integrate into everyday tools, so there's no need to stress about adopting it—just keep an eye out for the magic wand.

Member-based organizations face a common challenge: keeping their members engaged and retaining them year after year. A significant part of addressing this challenge involves winning back those who have lapsed. The reasons behind a member's decision not to renew can vary widely, from a perceived lack of value to simply forgetting to renew. PropFuel, a conversational engagement platform for email and SMS engagement, offers a unique approach to not only understand why members lapse but also how to win them back effectively.