We look at a lot of metrics when analyzing our stakeholders. One of many is Response Rate. I typically don't worry too much about the response rate as even a small amount of good feedback is valuable, but more is certainly better than less. And we've figured out a few ways to get a strong response rate from your stakeholders.
1. Stop depending on one survey to rule them all (Lord of the Rings reference for my fellow(ship) geeks out there.) One organization I spoke with recently sends out a 20 minute survey every few years to get a pulse of what's going on and they get a 10% response rate... I'm not judging (yes I am) but one thing that's worked for us is asking 1 or 2 questions more frequently.
Rule of thumb: If a survey has a progress bar, it's too long!
2. Start with a scale question or a "structured" question as opposed to an open ended question. A scale question is so much easier to digest. THEN we can get them into more detailed questions.
3. Answer from email. Use a platform that allows answers directly from email. There's no need for a "start our survey" button. If they can answer with their thumb in their email, your response rate will be very high.
4. Keep it simple. Stay away from a lot of words. The average reading level in the US is, like... 7th-8th grade.
5. Keep it relevant. Segment your audience to ask them relevant questions. Relevant questions are more likely to get an answer, especially if it's a passion topic for your constituents.
After applying these tips, it's going to be hard to manage all your feedback without a feedback campaign platform.
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Take a look, set up a time to see a demo with me.
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