How are you engaging your members?
You might have a community platform. Maybe you do an annual member satisfaction survey or perhaps it's every two years.
Based on the conversations I've been having with Marketing and Membership staff at associations, both large and small, it sounds like you're sending content. Lots and lots of content. Stuff. And offers. And promotions. And more content marketing.
The best associations are segmenting their lists and sending tailored content... but you're still just sending stuff out.
"Stuff" is available on the internet without being a member of your association. In fact, qualified stuff is available. And most of it is free.
What is going to really engage your members is a relationship. It's dialog. It's a conversation. And it starts with you... Asking them a question.
I call this "Conversation Marketing" (...thanks to my new friend, Tim Parsons, of 500Films)
It's hard to do without a mechanism to help you do it at a mass scale. This is exactly what PropFuel is designed to do. We've built a platform to help fuel member engagement by drawing your audience into a conversation with questions.
The data from the feedback is great. And the dialog is even better.
So keep going with the content, but consider adding in some conversation.
Can I show you a demo of PropFuel? Set up a time with me here: https://www.propfuel.com/
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