I frequently get asked how feedback helps drive revenue for associations...
Today, I had this conversation with my new friends, Marilee and Shannon at a well managed and growing association focused on continuing to drive revenue. They inspired me to write this post.
As marketing and membership converge for associations, I often find myself talking about member engagement with both of those individuals together. We talk about how associations are carrying a bullhorn but lack a set of ears. PropFuel is a way of creating a new channel by which associations can listen better at scale, creating stronger relationships and driving more revenue.
Here are examples of feedback campaigns that will help most associations: (a feedback campaign is a drip campaign with questions instead of content)
- Existing member engagement (segmented by member type)
- New member engagement campaign
- Prospective member campaign
- Past member recruitment campaign
- Education/ conference/ learning Engagement
- Sponsor/ Partner engagement
- Volunteer engagement campaign
And here's how the feedback can drive more revenue:
- Dues
- New member retention
- Existing member retention
- Past member recruitment
- Prospective recruitment
- Member upgrades (ie. student to full member)
- referral program
- Non-Dues
- Learner segmentation
- Profile data collection
- Certification support
- Improved meeting and conference attendance
- Improved sponsor support - sell them questions
I hope this sparks some ideas. If you want to dig deeper and see how PropFuel can help, let's set up a time to talk.
I'd love to show you how PropFuel can help you create more dynamic relationships by asking questions on a continuous basis, giving your constituents a voice, and therefore getting them more involved in the member experience. Set up a time to see a demo with me.
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