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How to Capture Feedback that Can Actually Help Your Company

May 3, 2024

Today, I'm asking 2 questions: How often do you gather feedback from your employees and customers? and what do you ask them?Your first answer leads to the other.Annual surveys will be quite long and quantitative in nature. And you better get those questions right so they're not leading your respondents to an answer. Or maybe you just send out surveys when you need to.What the best organizations are doing today is creating a continuous feedback loop with not only their employees, but their customers as well.There's really only one way continuous feedback works over the long haul and that's with a Feedback Automation Platform. If you still use SurveyMonkey to send out surveys to your customers and your team, you probably haven't embraced the concept of Continuous Feedback. With the one off survey tools, you're creating new surveys when you can and collecting disparate feedback only to be analyzed by the person with access to the spreadsheet. Then it's filed in a folder deep in the darkness of someone's computer never to be seen again... which then raises the question, did you do anything with the feedback at all?

  • Here's what continuous feedback looks like: • Frequent
  • Small bites of information - Just a few questions.
  • Feedback comes from every direction (employees, customers, partners, prospects, etc...)
  • Feedback is both quantitative and qualitative
  • Questions are driven by purpose - vision and values
  • Answers lead to furthering your purpose
  • We listen to our customers, and even more so our employees and how Feedback Automation helps: • An automated cadence continuously requests feedback
  • A platform will capture the data for ongoing analysis
  • ID trends over a long period of time as opposed to a single spreadsheet/snapshot in time
  • Pre-populated questions and a question bank to select from Wouldn't it be nice to know how your team would answer these questions: • What would make this the best year in the history of the organization?
  • What do you want to learn in the next 90 days?
  • What skills do you have that we're not taking advantage of in the company?
  • What's a broken process in our organization? And what can we do to fix it? And how about your customers? • Is there a service or product you wish we offered that we currently don't provide?
  • Net Promoter Score: Would you refer us to a friend or colleague?
  • Is there a person on our team that has helped you recently?
  • What business problem are we helping you solve?

PropFuel is that Feedback Automation Platform. Try PropFuel for just a few months and you'll be hooked. It takes 5 minutes to set up and you can quit any time... but you won't.Set up a time to see a demo with me.

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