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Progressive profiling her way to a music video

May 3, 2024

This super fun video demonstrates what can be done by taking lots of pieces of information and putting it together... in this case to make music.

https://www.youtube.com/watch?v=JGbdaNO7uqI&feature=youtu.be

We can have this much fun too... but we're going to collect information about our members over a long period of time and instead of creating a song with no purpose, we're going to create a beautiful relationship with your members.

Think of this as "progressive profiling". Or another phrase I've come to appreciate is "conversation marketing". By sending out questions periodically, to a specific group of people, with the intent of starting a dialog, or learning more about them, or perhaps even just creating a channel for them to communicate, you will foster a stronger relationship with the thousands of members your communicating with every day.

Associations are good at relationships, but it's really hard to scale that skill. With a feedback automation platform, like PropFuel, it's a lot easier.

So just like this person collected words from her VLOG posts over a long period of time and glued them together to make a song, you too can capture feedback from your members over a long period of time to create a stronger relationship.

I'd love to show you how PropFuel can help you create more dynamic relationships by asking questions on a continuous basis, giving your constituents a voice, and therefore getting them more involved in the member experience. Set up a time to see a demo with me.

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