"we don't have time for that." or "we're too busy." or "we have too much on our plate right now." which, admittedly, we all say.
Here's my hypothesis: Many of us get caught up in the day to day shit-storm and just shut out all distractions. Sometimes we try to work harder. Sometimes "smarter", as the wise ones say. And when we're this busy and an opportunity rears it's ugly head, we push it off and say we'll do it later when we're not so busy, which is?... right, never.
Here's my hypothesis: Many of us get caught up in the day to day shit-storm and just shut out all distractions. Sometimes we try to work harder. Sometimes "smarter", as the wise ones say. And when we're this busy and an opportunity rears it's ugly head, we push it off and say we'll do it later when we're not so busy, which is?... right, never.
My hypothesis is that sometimes taking on a new initiative will help do everything better.
This is my Dad. He's working as a Cornell University engineering graduate (intelligence skipped a generation) at United Technologies on a 40kw inverter that was part of a fuel cell plant meant for home use. Yep, my Dad made that, using an abacus, a team of men wearing earth-tone shirts and ties, and lots of women to type up their notes.
He became interested in computers and asked for UTC to buy him a Mac to help him do his calculations and document his work while he worked to save time eliminating the need for the secretaries. (He took typing in high school and aced it. He told me he was the only male in the class.) He would be faster and more efficient with a computer. He would also discover better ways to use the computer over time.
UTC denied his request. When he offered to bring his own computer to work, they rudely suggested that they didn't have time for toys. They had work to get done.
BTW, for some context, this is the same time period when they didn't allow employees to drink coffee at their desks (it's unclear why), so everyone just kept a thermos in their desk drawer.
I don't know if you know how this ends, but apparently computers became quite popular in the workplace because they helped us do our work more efficiently and effectively.
Remember, computers take work and you need to put some effort into them, but they really do make us exponentially more effective.
So next time you hear from me, and I'm suggesting that you consider opening the door to a more effective way to build stronger relationships with your members with a continuous stream of conversation marketing... think about how this might help you select better initiatives based on the relationships with your members. Think about how you might be able to reach those that are currently unengaged. Think about how you might be able to increase membership or new member retention if you just started talking less and listening more with a feedback automation platform.
It's possible opening a new channel of communication will offer a great ROI and help you accomplish your objectives more effectively, especially when you have a lot on your plate.I'd love to show you how PropFuel can help you create more dynamic relationships by asking questions on a continuous basis, giving your constituents a voice, and therefore getting them more involved in the member experience. Set up a time to see a demo with me.
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