VIDEO CASE STUDY

How Special Libraries Association Won Back Members by Asking a Few Simple Questions

If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct! In this “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Jordan Burghardt, MNA from SLA joins PropFuel team members, Melissa Bittner, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation about their lapsed member campaign in PropFuel that resulted in tens of thousands in membership revenue. ‍