PropFuel Resources

We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.

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All our resources in one spot just for you.

February 2025 Product Release Notes

AI-powered tools are making it easier than ever for associations to engage members, save time, and create personalized experiences at scale. This update highlights the AI features launched in the past year, including AI Copywriter for smarter content creation, Campaign Blueprints for faster campaign setup, AI-Powered Reporting for instant insights, and a customizable AI Assistant to match your organization’s voice. Learn how these tools can help streamline your engagement strategy and improve efficiency.

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Strategies for Optimizing New Member Acquisition

Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.

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February 2025 Product Release Notes

AI-powered tools are making it easier than ever for associations to engage members, save time, and create personalized experiences at scale. This update highlights the AI features launched in the past year, including AI Copywriter for smarter content creation, Campaign Blueprints for faster campaign setup, AI-Powered Reporting for instant insights, and a customizable AI Assistant to match your organization’s voice. Learn how these tools can help streamline your engagement strategy and improve efficiency.

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Why Personalized Onboarding is the Key to Member Retention

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Strategies for Optimizing New Member Acquisition

Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.

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Nurturing Student Members as They Transition to the Workforce

How can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.

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AI Updates in PropFuel

We recently rolled out some AI-mazing new features that use AI to boost your workflow and creativity when creating campaigns in PropFuel. From generating engaging text to streamlining your template management, these updates are all about simplifying your workflow and making your campaigns shine. Discover how the new AI-powered features can transform your approach to campaign creation and communication.

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Unleashing the Power of Email Campaigns: Insights from PropFuel’s Association Email Engagement Benchmark Report

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Water Quality Association’s Multi-Step Membership Renewal Campaign

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PIHRA's Journey to Elevating Membership Renewals

Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.

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NACUBO

Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.

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AAP

The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.

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Fireside Fuel - SLA

How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!

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Fireside Fuel - PIHRA

In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.

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SLA

Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?

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NYACP

NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?

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MSTA

Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.

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Matchbox/Amazon

How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.

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ITechLaw

International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?

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INS

Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.

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HSMAI

In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?

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A/B Test

PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.‍

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100+ Questions Ebook

What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!

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ASAE

Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.

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Conversational Engagement Ebook

Stuck on how to get your members to act? Discover the conversational engagement approach!

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Voice of the Member Ebook

Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.

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March 11, 2025

Transforming Member Engagement: How MSTA Used AI to Inspire Action

Webinar
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PropFuel Roundtable Recordings
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February 27, 2025

PropFuel Client-Only Workshop Measuring Success in PropFuel

Workshop
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February 19, 2025

Developing Learner Personas with Member Insights

Webinar
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February 5, 2025

Crafting Personalized Journeys for First-Year Members

Webinar
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PropFuel Roundtable Recordings
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January 23, 2025

January 2025 Roundtable on Web Engagement

Roundtable
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January 19, 2025

January 2024 Product Update

Product Update
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December 19, 2024

December 2024 Product Update

Product Update
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November 1, 2024

November 2024 Product Update

Product Update
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PropFuel Roundtable Recordings
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November 18, 2024

PropFuels Build Along Renewals Workshop #2

Workshop
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Recordings
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November 12, 2024

Driving Renewals Through Targeted Engagement: The WQA Success Story

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October 30, 2024

5 'Scary' Good Membership Campaigns with 'Killer' ROI

Webinar
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PropFuel Roundtable Recordings
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September 26, 2024

September 2024 Roundtable on Business and Fund Development Campaigns

Roundtable
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September 26, 2024

September 2024 Product Update

Product Update
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September 17, 2024

How Better Data Leads to Better Engagement

Webinar
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PropFuel Roundtable Recordings
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September 12, 2024

PropFuels Build Along Renewals Workshop - Individuals

Workshop
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PropFuel Roundtable Recordings
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September 12, 2024

PropFuels Build Along Renewals Workshop - Organizational

Workshop
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August 28, 2024

Client Build Along Workshop Renewal Campaign for Organizations

Roundtable
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August 28, 2024

Client Build Along Workshop Renewal Campaign for Individuals

Roundtable
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June 20, 2024

AI's Most Awesome, Outrageous and Astounding Tools: 2024 Edition

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August 27, 2024

August 2024 Product Update

Product Update
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August 20, 2024

Renewals Reinvented: Leveraging Member Insights for Greater Retention

Webinar
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July 31, 2024

Unlocking Member Engagement: PropFuel Client Roundtable on Evergreen Campaigns

Roundtable
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July 31, 2024

July 2024 Product Release Notes

Product Update
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January 30, 2024

Win-Back Workshop: Strategies to Reconnect with Lapsed Members

Webinar
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August 23, 2023

Voice of the Member - Engagement Happens When You Give Your Members a Voice

Webinar
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December 6, 2023

Top 5 ROI Campaigns You Can Try To Increase Engagement & Retention

Webinar
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September 18, 2023

Tech Tools For Time Saving

Webinar
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July 26, 2023

Less Talking, More Listening to Get and Keep Your Members’ Attention

Webinar
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November 8, 2023

“How to” webinar series: blueprints

Webinar
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October 24, 2023

How to Get Important Things Done When Your Team is Overwhelmed

Webinar
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October 18, 2023

How to Learn More about Your Members & Turn it Into Engagement

Webinar
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October 5, 2023

“How to” webinar series: How to Incorporate SMS Into Your Engagement Strategy

Webinar
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September 28, 2023

How to Create a Personalized Member Experience

Webinar
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September 13, 2023

How AANP Gained Over 1,500 Members and $200K in Revenue

Webinar
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August 1, 2023

[Fireside Chat] Flip the script: Move from talking at members to communicating with members AT SCALE

Webinar
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August 17, 2023

Art of the Insight - How to Create a Member Insights System

Webinar
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February 27, 2024

Transforming the Future of Membership and Marketing with AI and Automation

Webinar
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July 11, 2024

Maximizing Email Engagement: Key Takeaways from PropFuel’s 2024 Association Email Engagement Benchmark Report

Webinar
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March 28, 2024

Mastering SMS for Improved Association Member Engagement

Webinar
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April 16, 2024

Leading the Change for Organizational Growth

Webinar
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April 23, 2024

Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members

Webinar
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April 30, 2024

Elevating Engagement with Amanda Kaiser

Webinar
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May 15, 2024

Unlocking Email Excellence: Live Analysis with Amber Worthen

Webinar
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PropFuel Roundtable Recordings
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June 30, 2024

July 2024 Roundtable on Ongoing and Automated Campaigns

Roundtable
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May 23, 2024

May 2024 Roundtable on Nurturing and Nudging Using PropFuel

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March 7, 2024

March 2024 Roundtable on Student Member Engagement

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January 25, 2024

January 2024 Roundtable on Lapsed Member Win-Back

Roundtable
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December 14, 2023

December 2023 Roundtable on PropFuel Blueprints

Roundtable
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November 9, 2023

November 2023 Roundtable on Getting Members and Prospects More Involved

Roundtable
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September 28, 2023

September 2023 Roundtable on SMS

Roundtable
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July 27, 2023

July 2023 Roundtable on 5 Must Have Campaigns

Roundtable
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April 20, 2023

April 2023 Roundtable on Utilizing PropFuel Across Your Organization

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PropFuel Roundtable Recordings
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March 22, 2023

March 2023 Roundtable on Templates

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PropFuel Roundtable Recordings
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February 16, 2023

February 2023 Roundtable on Events and Conference Engagement & Registration

Roundtable
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PropFuel Roundtable Recordings
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January 17, 2023

January 2023 Roundtable on Member Profile Building

Roundtable
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PropFuel Roundtable Recordings
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August 31, 2022

August 2022 Roundtable on Preventing and Troubleshooting Campaign Underperformance

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June 27, 2022

June 2022 Roundtable on Member Acquisition

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May 25, 2022

May 2022 Roundtable on Continuing the Conversation

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April 28, 2022

April 2022 Roundtable on Student Engagement

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March 17, 2022

March 2022 Roundtable on New Member Onboarding

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January 27, 2022

January 2022 Roundtable on Best Practices in Conversational Engagement

Roundtable
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Upcoming Events
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March 19, 2025

5 Ways to Win-Back Lapsed Members

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PropFuel Roundtable Recordings
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November 3, 2022

November 2022 Roundtable on PropFuel Hacks

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