Understand and act on member needs

Associations use PropFuel to engage in a 2-way conversation with their members across multiple channels in order to better understand their needs and deliver a more personalized experience.

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Platform Overview

PropFuel uses email, your website, and SMS to transform traditional broadcast communications into interactive conversations by asking questions and capturing insights directly from your members. By facilitating personalized, two-way interactions, PropFuel helps associations better understand and address individual member needs, enhancing engagement and fostering stronger relationships.

Conversational Engagement

Engage in two-way, personalized communication with your members.

Automated Workflows

Automate responses and next actions based on member input.

Real-Time Alerts

Get real-time alerts when members engage with your campaign.

Data Synchronization

Integrate PropFuel with your AMS so you can keep data updated and consistent across

Actionable Insights & Reporting

See data and insights to help you improve future communications.

See PropFuel In Action

Watch this 5 minute walkthrough of PropFuel to see how you can drive member value and higher retention.

Multi-Channel Membership Engagement

Engage your members wherever they are, when it’s most convenient for them.

Email

Connect with each individual member to learn about their needs, then automatically take action to lead them through a personalized journey.

  • Members can answer PropFuel questions with a single click, right in their email
  • Responses are captured within PropFuel and can trigger automated actions such as immediately branching to a follow up question, access to relevant content, alerts to association staff, tagging members for future segmentation and much more
  • Write member responses back to your AMS to automatically update member profiles, marketing automation system to trigger targeted outreach and other systems in your tech stack
  • AI-infused Blueprints provide clients the ability to auto-generate campaigns from a library 70+ pre-built campaign templates, including PropFuel best practices and generative AI tools
  • PropFuel workflows allow you to use a real-time feed of AMS data to automatically add contacts to campaigns and leverage deep segmentation

Website

Discover new ways to engage nonmembers, or capture the needs of your members while they are on your website to help them get more value from your offerings members.

  • Members can easily answer PropFuel questions while on your website.
  • Leverage pop-ups, banners and inline content, along with advanced layout tools, to present the most compelling website interactions
  • Like PropFuel emails, responses are captured within PropFuel and can trigger automated actions such as immediately branching to a follow up question, access to relevant content, alerts to association staff, tagging members for future segmentation, writing data to your AMS and other systems and much more.
  • Use conditions such webpage, contact authentication, PropFuel campaign data, AMS data and other factors, to target members with precision

SMS

Leverage text messaging to reach your members who are on the go, making it easy to connect and follow up in a way that's convenient and accessible for them.

  • Allow members to easily opt-in to your SMS program through a single PropFuel email response
  • Use PropFuel to validate member mobile phone numbers, for data cleanliness
  • Create scheduled and drip workflows to communicate via SMS regarding membership status, events or other relevant information
  • Interact with members via freeform replies through SMS or structured responses to PropFuel questions, which can be used to trigger PropFuel's automated actions
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