PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
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Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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Stuck on how to get your members to act? Discover the conversational engagement approach!
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
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We all get dozens of emails daily, so how can you stand apart from them and send what truly draws members in? The 4 reasons members pay attention; wants, easy, fear, and trust. It's important to understand the people you're trying to engage and give them something they want, make it easy, give them a fearless choice, and be a reliable source. By asking questions at the individual level about these 4 things, you can treat exchanges to maximize engagement.
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The next time you go to build a communication for members, whether it’s general engagement, for an event or some other purpose, try this approach and see what happens. Ask yourself, “What would be nice to know from members that they care about, and will help us understand them better?”
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Have you heard of the Sunday Scaries? I’ve suffered from this phenomenon myself. If you’re not familiar with the term, it refers to the anxiety - perhaps, dread - that many people feel on Sunday, in anticipation of the work week ahead. Ironically, in the process of anticipating Monday, having the Sunday Scaries actually robs one of the enjoyment of half of their weekend.
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Recently, an association leader who was on a call with our team re-stated the challenge of association member communications with a baseball analogy. His take: the majority of communications sent to members are “Home Run Emails,” or emails with calls to action that ask a lot of a member. when this communication style is the majority of how your members are interacting with the organization, they begin to tune out, no matter how great your copy is written and call to action is worded. It all looks and feels the same after a while, literally.
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With the release of several industry reports, including MCI’s Association Engagement Index 2022, Higher Logic’s 2022 Association Member Experience Report and Amanda Kaiser’s New Member Engagement Study (NMES), there is a heightened buzz in the association community around how well members are being served, heard and valued. Across these reports, the consensus is that most associations are providing a C level experience. Associations are making some efforts, and members are recognizing them. For example, the Higher Logic report indicates that “64% of members said a personalized member experience is important to them, but only 46% said their association provides a personalized member experience.” There is hope, and still a lot of work to be done when it comes to fully serving members.
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What's the difference between PropFuel and marketing automation? There are some very distinct differences between the two; and, you can use the platforms together to create a powerful, ongoing process of understanding member needs and delivering on them.
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