You want your member’s attention. You want them to take action and engage. You’re competing for 15 seconds of their time. By gaining insight on your members’ needs and personalizing your interactions with them, you'll have greater success in engaging them. In this fast-paced, 30 minute webinar, you’ll learn:

• How behavioral and transactional observations alone fail at driving personalization.
• How to create a better system for capturing insight to trigger immediate personalized action.
• What other associations are doing to drive better new member onboarding, achieve faster renewals/win-backs, and build out profile data successfully.

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