Developing Learner Personas with Member Insights

Dave Will

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February 19, 2025

What if your member feedback could drive real conversations and meaningful change? That’s exactly what VPPPA achieved by reimagining their engagement strategy. Join us for a webinar exploring how VPPPA transformed their approach to member feedback—shifting from traditional surveys to conversational engagement, allowing for dynamic, actionable insights through a Learner Persona campaign.

Discover how VPPPA uncovered what members truly want in events and professional development while building deeper member profiles and personalizing experiences. This webinar is more than a data deep dive—it’s about using feedback to connect and understand your members, leading to better engagement.