We all struggle to connect with our members. We struggle to get their attention. We send out too many emails. We struggle to match our value proposition to their needs.

Find out what led to this failure to communicate and how to capture, manage and utilize data to create a personalized experience on a human level that’s relevant to each and every individual.

Watch Dave Will, Co-Founder and CEO of PropFuel and Jeff Horne, Co-Founder and CEO of Wicket in a fireside chat (without a fire) discussing this topic where you will learn:

• What’s the problem here?
• How do we capture the data we need?
• Where do we manage it?
• How do we use it to create a personalized member experience?

‍