The American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1,500 members and add $200K in dues revenue is more simple than you might think! Watch a fireside chat-style conversation with AANP and PropFuel.

LEARNING OBJECTIVES:

– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.

– See AANP’s process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication.

– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.