It can be a struggle to help members see the value in membership. With thousands of members, it’s impossible to service each one with a personalized member experience and value proposition. Automation needs to be baked in, but automation is so stale. Automation should allow your members to help themselves, without losing the personalization of the human touch.

Join Adage Technologies and PropFuel to learn how to create a highly personalized member self-service experience.

In this session, you’ll learn:

• how to make the leap from low member insight to high member insight through technology
• how to capture zero-party insight without friction and build your member profile data
• how to utilize that data and insight to drive a personalized member experience
• how to create a personalized member experience in email and on your web site.