What if I told you that the key to better member engagement lies in how much you know about your members? Spoiler alert: you need more deets on your members, and often!

Watch an interactive conversation with Brianne Wheeler to:

• Break down the various types of association data and why each is important for long term member engagement.
• Understand how member data gets stale over time and (easy!) ways to keep it current.
• Learn how to build and update profile data as ongoing process instead of a static activity.