“How to” webinar series: How to Incorporate SMS Into Your Engagement Strategy

It's likely that email is your primary channel used to communicate information and calls-to-action to members. In 2022, the email open rate for associations was ~35%.*

While that’s a healthy open rate - and we at PropFuel love email as a primary communication channel - guess what the text open rate is? A whopping 98%!** Given the high chance that eyeballs will land on what you send, important member messages (such as membership renewals) are great reasons to send a text.

SMS is the perfect complement to your engagement efforts happening on other channels. Join us for a conversation

to explore:

• Why SMS is an ideal channel for associations.
• Steps to take to warm up your members and community to communicating with your organization over text.
• Examples of SMS uses that associations like yours are using today to get the attention and action of members.

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