Dave: Wow, look at this—we've got a great crowd today! Some familiar names, some new ones. Would love to see your faces, but if you'd rather just listen in, that’s totally fine too. Not everyone enjoys being on camera.

Jordan, I think your name might go down as the one I’ve known the longest here—oh wait, Carol Houston just joined. Carol was one of our very first clients, what, five or six years ago? Especially in the association space.

For those who don’t know me, I’m Dave Will, co-founder and CEO of PropFuel. Today’s topic is a big one—website engagement. But you know what’s even more important than website engagement? Dad jokes.

So, let’s kick things off with one. Mark Benson, I see you there—you look like a tough nut to crack, but I bet I can make you smile.

My spouse asked if I thought our kids were spoiled.
I said no, I think all kids smell like that.

Mark, do I need to tell another one?

Ryan: Don't do it, Mark. Just smile and let it go.

Mark: This is just my face.

Dave: All right, onto the real reason we’re here. For years, we’ve been helping organizations personalize member engagement primarily through email. About a year and a half ago, we introduced SMS engagement. And now, as of Q4 last year, we’ve launched website engagement.

This is a huge step forward—another way to connect with members in a personalized way. Think of PropFuel as a personalization platform that asks questions, captures insights, and triggers automated actions to create better experiences for your members.

To walk you through it, I’m passing the floor to my partner Cameron Aubuchon, who will provide some background before Ryan and Ashley show us some real-world examples from our beta tests.

Cameron: Thanks, Dave! So, why did we build website engagement?

The challenge:

• Associations are great at sending information—emails, newsletters, announcements.
• But there’s limited ability to get information back from members and use it in real-time.
• Email engagement is passive—you send something, wait for responses, and hope you’re reaching people at the right time.

The opportunity:

• Every association has a website with valuable traffic.
• But most websites offer a static experience—you’re relying on members to navigate and find what they need.
• PropFuel Website Engagement makes that experience interactive by asking questions and triggering personalized actions based on responses.

We built this over six months, tested it with beta clients, and refined it based on their feedback. What we created isn’t just another marketing tool—it’s an extension of your existing engagement strategy.

Now, I’ll hand it over to Ryan to show how it works.

Ryan: Thanks, Cameron!

To demonstrate, I’ve set up a mock association website that mimics a real association’s CMS. Here’s how it works:

1 - Implementation:

1. • We provide a small JavaScript snippet—just a few lines of code.
   • Your team adds it to your website’s global settings (CMS).
   • Once installed, PropFuel listens for visitor activity and dynamically displays engagement opportunities.

2 - Three Interaction Types:

1. • Banner: A static message at the bottom of the page.
   • Pop-up: Can appear anywhere (center, top, bottom, left, right).
   • Inline Content: Embedded directly into a webpage, making it feel native.

3 - Use Cases:

• • Identifying Members vs. Non-Members:
    • A banner asks: “Are you a member?”
    • If yes → Encourages them to log in for member-exclusive content.
    • If no → Asks about their primary goal (e.g., networking, certification, job search) and directs them accordingly.
• • Conference Registration Boost:
    • If someone is on the event page, a pop-up could ask:
      "Interested in attending? Members get a discount—join now!"
    • Immediate call-to-action improves conversion rates.
• • Learning & Certification Support:
    • Someone browsing education resources sees:
      “What type of learning interests you?” (Live courses? On-demand?)
    • Their response filters available options and guides them to relevant content.
• • Renewal Reminders for Logged-In Users:
    • If a logged-in member’s renewal is coming up:
      "Your membership expires in 30 days. Ready to renew?"
• • Post-Purchase Feedback Collection:
    • On an order confirmation page, a quick survey:
      “How was your purchase experience?”
    • If positive → Asks for a testimonial.
    • If negative → Asks how it can be improved.

Ashley: We’ve already seen amazing results from early adopters:

1. Trout Unlimited – Year-End Giving Campaign

• Goal: Boost donations.
• Tactic: A pop-up asking, “Would you like to donate?”
  • “Yes” → Redirected to donation page.
  • “No” → Suggested non-financial ways to support.
• Results:
  • 9.4% response rate—double the rate of their traditional pop-up.
  • PropFuel outperformed their existing tool 2.5X.

2. Pennsylvania Medical Society – Membership Acquisition

• Goal: Drive non-members to join for access to free CME courses.
• Tactic: A pop-up asking, “Would you like free CME?”
  • “Yes” → Sent to membership signup.
  • “Already a member” → Redirected to login.
• Results:
  • 6% engagement rate.
  • 60% of respondents were already members—helped them navigate faster.
  • 12% joined on the spot.

3. NACUBO – Award Nominations

• Goal: Increase award submissions.
• Tactic: A pop-up asking, “Would you like to nominate someone?”
• Results:
  • In previous years: 3 nominations.
  • With PropFuel: 24 nominations—8X increase!

Common Questions:

• How does PropFuel work with cookies & privacy?
  • PropFuel only uses first-party cookies (not third-party tracking).
  • Supports GDPR compliance—ties into your cookie banner settings.
  • If a visitor opts out, PropFuel won’t track them.

• Which CMS & AMS systems are supported?
  • Works with any CMS—just needs the JavaScript snippet.
  • Integrates with all AMS platforms through existing PropFuel connectors.

• How long does setup take?
  • 30 minutes or less for technical setup.
  • Campaign strategy can be developed with your CSM team.

Dave: This was awesome—thank you all for joining!

If this piqued your interest, I’d recommend booking a time with Ryan for a deeper dive. He can walk your team through the platform and discuss pricing.

And if you have any more questions, reach out to Ashley, Megan, Brett, Clara, or Bruna from our client success team.

Have a great day—see you next time!

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