Slides

Melissa: Thanks for joining our client roundtable. Today, we'll discuss business development and fundraising with PropFuel. Feel free to share what you're hoping to gain from this session.

Fundraising with our foundation—great, Emma. We’ll cover that at the end. I see sponsorship, exhibitor sales, and promotions—excellent ideas.

Many start with PropFuel for membership campaigns, but we want to explore beyond that. Sponsorships and fundraisers require longer relationship-building. A conversational check-in helps gauge interest and prioritize follow-ups. Automating outreach ensures leads aren’t lost.

Megan: We have blueprints for campaigns: sponsor acquisition, fundraising, and more. They provide a foundation, allowing customization. Evergreen campaigns run in the background, nurturing prospects automatically. What are your biggest pain points with sponsors and partners?

Deborah: My issue is overusing sponsors. We ask them to support multiple initiatives, and I worry it’s too much.

Megan: We’ll share ways to attract new sponsors. Cheryl mentioned challenges in getting commitments, and Carol noted the need for more sponsors. Aligning sponsors with member needs improves engagement.

Melissa: GCUC used PropFuel for sponsor outreach before a conference, achieving a 12% response rate and 11 new sponsors. Top-tier sponsors got a check-in allowing attendees to book meetings, leading to 10% engagement.

Selena: Did GCUC facilitate scheduling, or did sponsors manage it?

Melissa: Sponsors used their own tools like Calendly. For focus groups, embedding schedulers works but requires manual effort.

Melissa: Wendy’s team used PropFuel for advertiser acquisition, asking, “Are you interested in being featured in our magazine?” Responses led to thought leadership contributions or discounted advertising. The campaign saw 11% engagement and segmented leads effectively.

Megan: PayTech Women used PropFuel for corporate partner acquisition, reaching a 30% engagement rate and 20 hot prospects, generating over $100K in potential revenue. Their check-ins identified companies without employee resource groups, positioning PayTech as a solution.

Guest: Were their emails cold outreach?

Megan: They targeted past event attendees and referrals, focusing on decision-makers.

Melissa: Ohio Farm Bureau partnered with Nationwide for health benefits. A campaign to 33,000 members saw an 8% response rate, leading to 470 requests for quotes. They later automated follow-ups to manage high interest. A retention campaign collected Net Promoter Scores (NPS) and testimonials for promotions.

Deborah: This is exciting—I see potential for my bar association with a large untapped market.

Lisa: I ran an NPS campaign and received 167 positive testimonials, which boosted my membership drive.

Ashley: Trout Unlimited launched a planned giving campaign with a check-in asking if supporters had included them in their will. Responses determined follow-up sequences, offering support and legal resources. This approach balances personalization and sensitivity.

Megan: Golf Course Superintendents Association’s fundraising campaign had a 32% response rate. Their casual check-in encouraged participation, and a follow-up yielded 70 new donors.

Melissa: Have any new ideas come to mind?

Margaret: I work with educators, but these insights are valuable for community outreach.

Cheryl: We’ve used PropFuel for membership but now see potential for sponsors and partners. Thank you!

Megan: Giving Tuesday is a great opportunity for targeted fundraising. PropFuel scales conversations, making outreach more efficient.

Melissa: Recent product updates include campaign organization features, improved tagging, and a new Insights Page summarizing engagement. We continue refining based on your feedback.

Megan: We hope today’s examples inspire you. Reach out to your Client Success Manager for guidance on implementing these ideas. Thanks for joining!

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