What if your engagement strategy could adapt to each member in real time?

See how MSTA is using AI-powered automation and conversational engagement to personalize member outreach like never before. With PropFuel and Betty, they’ve built a seamless system that turns member data into dynamic, personalized interactions—without overwhelming their team.

What you’ll learn:

🔹 AI in Action: How MSTA uses Betty to create real-time, tailored messaging

🔹 Beyond One-Size-Fits-All: How PropFuel’s conversational approach drives deeper engagemen

🔹 Live Demo & Case Study: A step-by-step look at MSTA’s strategy and results