Join PropFuel's Dave Will and Betty Bot's Robert Barnes and Thomas Altman as we explore the transformative impact of Artificial Intelligence (AI) and Automation on the realms of Membership and Marketing that will redefine these roles in the next few years. The ways we engage, communicate, and grow our membership bases are evolving rapidly, with a huge emphasis on hyper-personalization.

In this session, we will explore:

• Practical insights on integrating AI tools and automation processes to enhance member engagement, personalize marketing efforts, and streamline operations.
• Predictions on how job roles within Membership and Marketing departments will evolve, including the skills that will become essential in this new era.
• Real-world examples of organizations that have successfully leveraged AI and Automation to boost their membership growth and marketing effectiveness.