As associations responsible for proving membership value, often we think we need to communicate messages to members more frequently. Instead of increasing communications to members, how about inviting members to lend their voices? From asking members a question to encouraging them to make a video, there are many ways to incorporate the voice of the member.
Watch this conversation-style webinar with Michael Hoffman, CEO, Gather Voices, and Brianne Wheeler, Director of Marketing, PropFuel, to explore year-round strategies for engaging through members’ voices. Alongside hosts and peers, you’ll discuss the concepts of pattern interrupt, engagement throughout the member lifecycle, and specific tactics to try when engaging members in non-traditional, broadcast ways.
