We're pleased to announce our newest client: Santa Claus.

While it's always been a challenge for Santa to go to all the malls to meet with children, it's been even more challenging this season amidst the pandemic.

Now instead of trying to connect with millions of children, one at a time, asking questions (which only Santa could do, by the way), he's opted to check-in with kids by asking questions year round and marrying the feedback with "behavioral" data to act accordingly - pun intended.

Santa expects good behavior to improve globally with regular reminders throughout the year and plans to spend his additional time having more meaningful connections with children all year long in 2021.