PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Are you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey – your lapsed members. It’s time to transform these former members into active, engaged participants once again!
Join Dave Will, CEO & Co-founder of PropFuel, to learn “Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members.” This recording of a live and interactive session is dedicated to re-engaging those who have drifted away with effective strategies and actionable insights.
LEARNING OBJECTIVES:
– Learn A Deeper Understanding of Lapsed Members
– Learn Innovative Communication Tactics
– Learn Effective Win-Back Methods
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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I've been seeing a ton of questions online recently about how to improve the effectiveness and response rate of an exit survey after a member lapses.When I see these, it makes me scratch my head. Why wouldn't we focus on winning them back while also finding out more from the member? Otherwise, we're just presuming their status as a lapsed member is the end of the road and only sending them a survey asking them questions.
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While associations often know the basics about their members - profile data, for example - they know less about what interests their members. Why does it matter what interests individuals, outside of association-related benefits and offerings?
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Conversational engagement is about finding and acting on opportunities for 2-way interaction with members. With traditional marketing and engagement tactics, the one-to-one connection is sporadic and by happenstance. With conversational engagement, you’re purposely harvesting connections with individuals.
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For associations, one of the most frustrating and challenging aspects of member data is its static nature. Who moved last month and needs to update his address? Who gained a new credential? Why did these members decide to wait until after the early bird deadline to register for the conference? While the association might have some general idea of the answers to these questions, it doesn't really know what’s current and what’s not. And beyond basic information, the organization also doesn't know what each member intends to do.
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As associations, you're aligned with your members on your unique mission to impact the world. You're not selling shoes. So please, look for opportunities for your members to talk to you.
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Of the various types of data gathered by organizations today, profile data is the most essential information gathered on members and prospective members. It seems straightforward, but what happens to this data year after year?
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