PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Are you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey – your lapsed members. It’s time to transform these former members into active, engaged participants once again!
Join Dave Will, CEO & Co-founder of PropFuel, to learn “Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members.” This recording of a live and interactive session is dedicated to re-engaging those who have drifted away with effective strategies and actionable insights.
LEARNING OBJECTIVES:
– Learn A Deeper Understanding of Lapsed Members
– Learn Innovative Communication Tactics
– Learn Effective Win-Back Methods
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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ASAE used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs. This is an ongoing campaign, which you get to experience if you are an active ASAE member!
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The year 2020 brought its share of challenges; still, associations were able to connect with their members through two-way, individualized engagement. They Asked compelling questions, Captured insights directly from the voices of their members and Acted on their needs in real time.
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Why do your members join? I'm surprised at how often I hear "discounts." It's pretty much tied with "content and resources." Instead, let's help them get connected with other members, with the staff, with mentors and mentees. Let's get them volunteering and interacting with their peers.
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Now instead of trying to connect with millions of children, one at a time, asking questions (which only Santa could do, by the way), he's opted to check-in with kids by asking questions year round and marrying the feedback with "behavioral" data to act accordingly - pun intended.
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You might be thinking, “My marketing automation system already does that.” While there are common threads in functionality between PropFuel and marketing automation systems - such as outbound email, “if this/ then that” workflows and behavioral data measurement, including opens, clicks and downloads - organizations use PropFuel to achieve different engagement outcomes entirely.
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Behavioral data represents a wide range of actions and engagements by members and prospects of your organization. While some behavioral data could be sitting in your AMS or CRM, it’s likely that a lot of this data is recorded and housed in your marketing and communications platforms. Now that you have it, what do you do with it?
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