PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
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Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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Stuck on how to get your members to act? Discover the conversational engagement approach!
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
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It can be hard to take the conversational approach that you’ve worked your whole life to perfect in face-to-face conversation and translate it to PropFuel to create a more meaningful member experience, especially since conversational engagement is such a new approach to email. We've created the PropFuel Question Guide to make it easy.
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In our newest case study featuring Infusion Nurses Society, we highlight fresh use cases of the platform that I think you’ll want to consider. One is an open text campaign asking for member stories on DEI (Diversity, Equity & Inclusion). The second is a profile building campaign, where INS helped members update thousands of member data fields with just a click or two.
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Apple's anticipated iOS15 is expected to be released next week. Among its new features will be Mail Privacy Protection, which will stop senders from using invisible tracking pixels to collect information about the recipient, including when someone opens an email. This change will have a profound impact on your analytics if you're looking only at open rate and other tracking instead of having conversations with your members.
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You’ve probably heard something recently about “zero party data” (ZPD). The term is everywhere in the marketing and tech world, and it’s showing no sign of going away anytime soon thanks to increased consumer awareness of online privacy and some big tech privacy changes in recent years, like the anticipated release of Apple iOS 15 later this month.
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Chances are, if you’re only sending broadcast emails then your members are less engaged than you think, even if your open rates tell a different story. That’s because open rates and engagement aren’t the same thing. Open rates simply tell us that someone opened our email. We can’t tell whether they found it helpful or whether they need something more that wasn’t included in our email.
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The challenge in embracing Conversational Engagement is figuring out how to take a concept that works well when you have one person - or 10 people - to talk to, and make it work with 1,000 or 10,000 or 50,000 people. As is increasingly the case in today’s world, the solution can be found in technology.
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