PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
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Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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Stuck on how to get your members to act? Discover the conversational engagement approach!
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
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Conversational Engagement flips the personalization aspect on its head. Instead of deciding what your member is most likely to be interested in, you simply ask them! The goal here is to be personal, not just personalized. Ask questions, be curious, turn some of your one-way broadcasts into two-way conversations.
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Every engaging conversation starts with a prompt and a question, leads to capturing an answer for context and then drives a relevant response.That's what this thing called "Conversational Engagement" is all about. It's mimicking the structure of real human interaction and creating an automated way of doing it with thousands of people, all at once.
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If you have a choice between sending personalized and non-personalized broadcasts, personalization is always better. But, there is still something missing: at the end of the day, you are still sending mass communication.
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Your members are not all perfectly representative pieces of your whole membership. They are individual people with individual needs. Knowing that 35 percent of your members are interested in online earning does not tell you what Britney is looking for right now. Statistics are useful for looking at the big group, but they do not apply to individuals.
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Conversational Engagement is based on the premise that what your members have to tell you is just as important as what you have to tell your members. There are many ways to get your members to talk to you; we call them conversation starters.
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As association professionals with heaps of valuable information to share digitally with our members, we’ve all found ourselves asking “what’s missing?” That is, “why am I sending emails and not getting the response I need.” Whether event or education registration, membership renewals and everything in between, we all wish engagement was higher.
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