PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
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Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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Stuck on how to get your members to act? Discover the conversational engagement approach!
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
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Conversational engagement is a concept of two-way, personal communications that enables people to communicate more humanly. Thanks to technology, we can engage members both at scale and on a one-to-one level. The conversational engagement ebook details the concept and ideas to implement it in your organization.
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When I interviewed for a position with PropFuel a few weeks ago, I told Dave that I wanted to be part of the team because PropFuel is the tool I needed but didn’t have for the past eight years as an association marketer. I’ve always known how important it was to communicate with members, but for so long I relied on products that only communicated to my members.
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One of the things I take great pride in as an entrepreneur is finding the right team to create value, and I nailed it again! I’m so excited to introduce our newest team member who will be focused on your success using PropFuel. Meet Melissa.
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In association communications, generally we know how best to administer digital communications. We try to avoid bombarding members with too many messages. We know that we need to respond to direct messages that come in through our social channels, and promptly. We know that video and photo engage better than copy alone. We know which days of the week to send email for the highest open rate. It’s clinical, isn’t it? Do this, not that. Personas, behaviors, clicks and broadcasts. Our members still are cogs in a wheel, receiving what we spit out and being asked to consume it. In associations or in healthcare, can we afford to treat our members and patients this way? Is it true engagement?
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The people in your organization are not units, or attendees, or registrants, or even members. They’re people. They’re not clicks or opens. We have loads of lists and buckets and bubbles and segments that we put people into to try to understand them better. We send out surveys to dissect them as if they’re deceased frogs in formaldehyde. It’s time to stop thinking about what we want and how to get it and start thinking about building stronger connections with people. With stronger connections, with true one-to-one interaction, we really start to understand each other. There’s a bond.
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With this new Rhythm - PropFuel integration, you have the ability to create queries in Rhythm that feed contacts directly into PropFuel conversational engagement campaigns. These campaigns allow you to ask questions of your members, capture the Voice of the Member through structured and unstructured responses, and take immediate action with automated workflows.
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