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Try the PropFuel Experience
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.
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Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.
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How can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.
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Satisfaction data can be gathered not only for the association to get big picture views and make decisions from them. Using PropFuel, satisfaction can be captured by associations to hear the Voice of the Member – unique feedback from each individual – and then act on it. A survey is limited in these individual listening and action-based steps.
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I've been seeing a ton of questions online recently about how to improve the effectiveness and response rate of an exit survey after a member lapses.When I see these, it makes me scratch my head. Why wouldn't we focus on winning them back while also finding out more from the member? Otherwise, we're just presuming their status as a lapsed member is the end of the road and only sending them a survey asking them questions.
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While associations often know the basics about their members - profile data, for example - they know less about what interests their members. Why does it matter what interests individuals, outside of association-related benefits and offerings?
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Conversational engagement is about finding and acting on opportunities for 2-way interaction with members. With traditional marketing and engagement tactics, the one-to-one connection is sporadic and by happenstance. With conversational engagement, you’re purposely harvesting connections with individuals.
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For associations, one of the most frustrating and challenging aspects of member data is its static nature. Who moved last month and needs to update his address? Who gained a new credential? Why did these members decide to wait until after the early bird deadline to register for the conference? While the association might have some general idea of the answers to these questions, it doesn't really know what’s current and what’s not. And beyond basic information, the organization also doesn't know what each member intends to do.
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As associations, you're aligned with your members on your unique mission to impact the world. You're not selling shoes. So please, look for opportunities for your members to talk to you.
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Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
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Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
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The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
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How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
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Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
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NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
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Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
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How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
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International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
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Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
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In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
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PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
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What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
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Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
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Stuck on how to get your members to act? Discover the conversational engagement approach!
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Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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