We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.
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Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.
Keep ReadingHow can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.
Keep ReadingMember-based organizations face a common challenge: keeping their members engaged and retaining them year after year. A significant part of addressing this challenge involves winning back those who have lapsed. The reasons behind a member's decision not to renew can vary widely, from a perceived lack of value to simply forgetting to renew. PropFuel, a conversational engagement platform for email and SMS engagement, offers a unique approach to not only understand why members lapse but also how to win them back effectively.
Keep ReadingElevate your member engagement strategies with insights from Dave Will, Co-Founder & CEO of PropFuel. Dive into PropFuel where the art of conversation meets cutting-edge technology. Learn how our question-based listening platform revolutionizes engagement and transforms how associations interact with members. Discover how PropFuel collects member data and acts on it immediately, paving the way for more relevant, personalized interactions. Embrace the future of member engagement with PropFuel and transform how your organization connects, retains, and grows its membership base.
Keep ReadingUnlock the secrets to boosting member retention rates with inspiration from the world of magic. Discover how to create enchanting member experiences by eliminating friction in their journey, streamlining processes, and engaging in digital mind-reading. Learn the art of building lasting connections, acknowledging milestones, and fostering a sense of belonging. Embrace the magic to make member attrition disappear and transform your association into a captivating success story.
Keep ReadingEveryone says, “We need to segment our audience,” as if that’s the solution. It’s not. All that does is puts people in buckets. Nobody puts Baby in a bucket #PatrickSwayzeRules I’m not bashing segments completely. Naturally, segmentation is way better than mass emailing everything to everyone, but it’s far from the end-all. Segmentation is a good start, and it does get us closer to the goal, but experts in our space need to do better in terms of thought leadership on this topic.
Keep ReadingUnlock time-saving possibilities with Blueprints for campaigns in PropFuel. Easily transition from creator to editor, leveraging automation and AI to craft personalized onboarding campaigns that enhance member retention. In the midst of daily chaos, taking a moment to pause is essential. Follow a six-step efficiency plan: review goals, identify and prioritize issues, map processes, self-educate, and optimize through automation and outsourcing. Regardless of your role, you can implement these strategies to improve membership engagement and retention, even with limited resources.
Keep ReadingExplore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
Keep ReadingDiscover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
Keep ReadingThe American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
Keep ReadingHow Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
Keep ReadingIn our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
Keep ReadingSpecial Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
Keep ReadingNYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
Keep ReadingMissouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
Keep ReadingHow are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
Keep ReadingInternational Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
Keep ReadingInfusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
Keep ReadingIn summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
Keep ReadingPropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
Keep ReadingWhat questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
Keep ReadingDiscover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
Keep ReadingStuck on how to get your members to act? Discover the conversational engagement approach!
Keep ReadingOur Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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