PropFuel Resources

We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.

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All our resources in one spot just for you.

Strategies for Optimizing New Member Acquisition

Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.

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Nurturing Student Members as They Transition to the Workforce

How can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.

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The Art of Winning Back Lapsed Members

Member-based organizations face a common challenge: keeping their members engaged and retaining them year after year. A significant part of addressing this challenge involves winning back those who have lapsed. The reasons behind a member's decision not to renew can vary widely, from a perceived lack of value to simply forgetting to renew. PropFuel, a conversational engagement platform for email and SMS engagement, offers a unique approach to not only understand why members lapse but also how to win them back effectively.

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How to Show Your Association Members the L.O.V.E. - A Strategic Guide

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Transform How You Connect with Your Members

Elevate your member engagement strategies with insights from Dave Will, Co-Founder & CEO of PropFuel. Dive into PropFuel where the art of conversation meets cutting-edge technology. Learn how our question-based listening platform revolutionizes engagement and transforms how associations interact with members. Discover how PropFuel collects member data and acts on it immediately, paving the way for more relevant, personalized interactions. Embrace the future of member engagement with PropFuel and transform how your organization connects, retains, and grows its membership base.

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The Magic of Member Retention

Unlock the secrets to boosting member retention rates with inspiration from the world of magic. Discover how to create enchanting member experiences by eliminating friction in their journey, streamlining processes, and engaging in digital mind-reading. Learn the art of building lasting connections, acknowledging milestones, and fostering a sense of belonging. Embrace the magic to make member attrition disappear and transform your association into a captivating success story.

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The Case Against Segments

Everyone says, “We need to segment our audience,” as if that’s the solution. It’s not. All that does is puts people in buckets. Nobody puts Baby in a bucket #PatrickSwayzeRules I’m not bashing segments completely. Naturally, segmentation is way better than mass emailing everything to everyone, but it’s far from the end-all. Segmentation is a good start, and it does get us closer to the goal, but experts in our space need to do better in terms of thought leadership on this topic.

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How to Free Up Time for You and Your Team (and do things better)

Unlock time-saving possibilities with Blueprints for campaigns in PropFuel. Easily transition from creator to editor, leveraging automation and AI to craft personalized onboarding campaigns that enhance member retention. In the midst of daily chaos, taking a moment to pause is essential. Follow a six-step efficiency plan: review goals, identify and prioritize issues, map processes, self-educate, and optimize through automation and outsourcing. Regardless of your role, you can implement these strategies to improve membership engagement and retention, even with limited resources.

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Water Quality Association’s Multi-Step Membership Renewal Campaign

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PIHRA's Journey to Elevating Membership Renewals

Explore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.

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NACUBO

Discover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.

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AAP

The American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.

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Fireside Fuel - SLA

How Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!

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Fireside Fuel - PIHRA

In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.

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SLA

Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?

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NYACP

NYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?

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MSTA

Missouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.

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Matchbox/Amazon

How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.

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ITechLaw

International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?

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INS

Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.

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HSMAI

In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?

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A/B Test

PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.‍

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100+ Questions Ebook

What questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!

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ASAE

Discover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.

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Conversational Engagement Ebook

Stuck on how to get your members to act? Discover the conversational engagement approach!

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Voice of the Member Ebook

Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.

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December 19, 2024

December 2024 Product Update

Product Update
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November 1, 2024

November 2024 Product Update

Product Update
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November 18, 2024

PropFuels Build Along Renewals Workshop #2

Workshop
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November 12, 2024

Driving Renewals Through Targeted Engagement: The WQA Success Story

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October 30, 2024

5 'Scary' Good Membership Campaigns with 'Killer' ROI

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September 26, 2024

September 2024 Product Update

Product Update
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September 17, 2024

How Better Data Leads to Better Engagement

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September 12, 2024

PropFuels Build Along Renewals Workshop - Individuals

Workshop
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September 12, 2024

PropFuels Build Along Renewals Workshop - Organizational

Workshop
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August 28, 2024

Client Build Along Workshop Renewal Campaign for Organizations

Roundtable
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August 28, 2024

Client Build Along Workshop Renewal Campaign for Individuals

Roundtable
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June 20, 2024

AI's Most Awesome, Outrageous and Astounding Tools: 2024 Edition

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August 27, 2024

August 2024 Product Update

Product Update
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August 20, 2024

Renewals Reinvented: Leveraging Member Insights for Greater Retention

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July 31, 2024

Unlocking Member Engagement: PropFuel Client Roundtable on Evergreen Campaigns

Roundtable
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July 31, 2024

July 2024 Product Release Notes

Product Update
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January 30, 2024

Win-Back Workshop: Strategies to Reconnect with Lapsed Members

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August 23, 2023

Voice of the Member - Engagement Happens When You Give Your Members a Voice

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December 6, 2023

Top 5 ROI Campaigns You Can Try To Increase Engagement & Retention

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September 18, 2023

Tech Tools For Time Saving

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July 26, 2023

Less Talking, More Listening to Get and Keep Your Members’ Attention

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November 8, 2023

“How to” webinar series: blueprints

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October 24, 2023

How to Get Important Things Done When Your Team is Overwhelmed

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October 18, 2023

How to Learn More about Your Members & Turn it Into Engagement

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October 5, 2023

“How to” webinar series: How to Incorporate SMS Into Your Engagement Strategy

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September 28, 2023

How to Create a Personalized Member Experience

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September 13, 2023

How AANP Gained Over 1,500 Members and $200K in Revenue

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August 1, 2023

[Fireside Chat] Flip the script: Move from talking at members to communicating with members AT SCALE

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August 17, 2023

Art of the Insight - How to Create a Member Insights System

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February 27, 2024

Transforming the Future of Membership and Marketing with AI and Automation

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July 11, 2024

Maximizing Email Engagement: Key Takeaways from PropFuel’s 2024 Association Email Engagement Benchmark Report

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March 28, 2024

Mastering SMS for Improved Association Member Engagement

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April 16, 2024

Leading the Change for Organizational Growth

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April 23, 2024

Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members

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April 30, 2024

Elevating Engagement with Amanda Kaiser

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May 15, 2024

Unlocking Email Excellence: Live Analysis with Amber Worthen

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