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Try the PropFuel Experience
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.
Book A DemoAll our resources in one spot just for you.
Smarter syncing, better campaigns, and more ways to engage—see what’s new in PropFuel this quarter.
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VPPPA redefined how they engage members by moving beyond assumptions and traditional surveys. Using PropFuel’s conversational engagement approach, they created personalized pathways instead of one-size-fits-all personas. The result? Higher engagement, more meaningful connections, and a strategy that truly reflects what members want.
Keep ReadingWhile associations often know the basics about their members - profile data, for example - they know less about what interests their members. Why does it matter what interests individuals, outside of association-related benefits and offerings?
Conversational engagement is about finding and acting on opportunities for 2-way interaction with members. With traditional marketing and engagement tactics, the one-to-one connection is sporadic and by happenstance. With conversational engagement, you’re purposely harvesting connections with individuals.
For associations, one of the most frustrating and challenging aspects of member data is its static nature. Who moved last month and needs to update his address? Who gained a new credential? Why did these members decide to wait until after the early bird deadline to register for the conference? While the association might have some general idea of the answers to these questions, it doesn't really know what’s current and what’s not. And beyond basic information, the organization also doesn't know what each member intends to do.
ASAE used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs. This is an ongoing campaign, which you get to experience if you are an active ASAE member!
See how the Water Quality Association (WQA) boosted membership renewals by 5% with a strategic, multi-step approach. Learn how accurate data and targeted engagement made a measurable impact. Get insights to elevate your own membership renewal efforts.
In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
