We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.
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Discover how associations can optimize new member acquisition by blending meaningful connections with proven strategies. Learn how personalization, warm lead nurturing, and technology like PropFuel can transform recruitment efforts, helping associations create impactful, data-driven campaigns that resonate with prospective members. Explore the importance of growth and connection in building a thriving, sustainable community.
Keep ReadingHow can associations keep student members engaged as they step into their careers? Learn key tactics like using personalized engagement methods and offering meaningful career support to create lasting connections. See how associations can meet student members where they are, ensuring a smooth transition into professional roles and fostering loyalty for years to come.
Keep ReadingWith this new Rhythm - PropFuel integration, you have the ability to create queries in Rhythm that feed contacts directly into PropFuel conversational engagement campaigns. These campaigns allow you to ask questions of your members, capture the Voice of the Member through structured and unstructured responses, and take immediate action with automated workflows.
Keep ReadingDiscovering potential members, getting them to join and keeping them: it's what member-based associations do! PropFuel client, Missouri State Teachers Association, is rocking it. They're using PropFuel as a central piece of their technology stack, from generating potential member leads to winning back lapsed members.
Keep ReadingAt PropFuel, we're all about helping associations connect more personally with members and future members. Here are a few quick tips on how to do it!
Keep ReadingThinking back on my decade plus of association marketing experience, it's clear to me the instances when I felt most impactful as a marketer. I was most connected when I communicated directly with members, whether it was at an in-person conference, on a webinar or on the phone. But our team wasn't always doing a good job of listening.
Keep ReadingToday, my partner, Cameron and I are building another software company called PropFuel, and not only do I love the product, but I also love our clients, and I really love working with our team. There are 4 of us here. Bri runs marketing. Ryan sells. Cam makes the software work. And I get to play with our clients. But, Ryan is selling a lot and we're growing quite fast now. I need some help.
Keep ReadingOne PropFuel client conducted a 3-month experiment to determine which method of post-trial communications would result in more new member conversions: their existing email technology or PropFuel. Which campaign resulted in higher membership conversions?
Keep ReadingExplore how PIHRA reduced staff time required on renewals, increased renewals prior to lapse, and gained a better understanding of individual members to elevate the membership renewal process overall.
Keep ReadingDiscover how NACUBO dramatically increased its email response rate using PropFuel's profile-building campaigns. Learn the importance of accurate data, reducing missed renewal notices, and asking the right questions to boost member engagement.
Keep ReadingThe American Academy of Pediatrics (AAP) uses PropFuel to transform member interactions into opportunities to win back lapsed members.
Keep ReadingHow Special Libraries Association Won Back Members by Asking a Few Simple Questions. If you've ever felt like winning back lapsed members is low hanging revenue fruit for your association, you're correct!
Keep ReadingIn our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
Keep ReadingSpecial Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
Keep ReadingNYACP used their innovative quiz campaign as a weekly member educational opportunity and reinforcement of the association's value. How did this tactic affect member satisfaction and the organization's Net Promoter Score?
Keep ReadingMissouri State Teachers Association is using PropFuel to generate revenue, ensure members don’t slip through the cracks and gain new information directly from the Voice of the Member.
Keep ReadingHow are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
Keep ReadingInternational Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. How did they do it?
Keep ReadingInfusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
Keep ReadingIn summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
Keep ReadingPropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
Keep ReadingWhat questions should you ask your members to engage them in new ways? Get more than 100 ideas in the ebook!
Keep ReadingDiscover how the American Society of Association Executives starts conversations with members to understand immediate needs, discover member intent and get members to act.
Keep ReadingStuck on how to get your members to act? Discover the conversational engagement approach!
Keep ReadingOur Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
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